Read the start of The Sales Innovators, free
Tell us where to send it and the sample is yours straight away.
We will also email you a copy. See our privacy policy.
What is in the sample
- The full contents of the Second Edition
- A Note on This Edition
- The Introduction
- Chapter 1, complete with its exercises
The Sales Innovators, Second Edition, is a value-selling method for B2B sales professionals and the leaders who run them, built for the age of Agentic AI. Most sellers sell what the client has already decided to buy, against requirements the client has already written. The Sales Innovators do a different job: they find a growth opportunity in the client's own business that the client has not yet seen, and that their offering enables. That is the difference between a vendor and the person the client calls first.
Rather buy the book now? See the paperback and Kindle editions