Sales Innovator Podcasts
Short teaching sessions on the Sales Innovators methodology, one idea at a time. The Serendipity Walk. The Customer Bug List. Why KPIs do not sell. Where AI agents earn trust and where they do not.
The method starts where challenger selling leaves off. Instead of responding to requirements a client has already written, you find a growth opportunity inside their business that they have not yet seen, and that what you sell enables. The client grows. So does your number.
No interviews, no pitch. If you never buy anything from us, you can still run the method from what you hear here.
Host voices on this podcast are AI-generated.
Introduction: The Framework Behind The Sales Innovators
Start here: the argument behind The Sales Innovators, the six-part anatomy that turns it into practice, and how the book labels its evidence.
Jessica Watts & Brendan Moore · 30 September 2026
15:18
Episode 1: The AI Sales Consent Gradient
Where AI agents deliver the most value
Jessica Watts & Brendan Moore · 29 September 2026
1:04:35
Episode 2: Breathwork as a B2B Performance Tool
Why breathwork belongs in B2B sales: how it builds the energy and presence that selling on value demands, and what the research does and doesn't show.
Jessica Watts & Brendan Moore · 29 September 2026
56:04
Episode 3: Beat Price Wars with Unmatched Propositions
How to stop competing on price by bringing each client a growth opportunity they haven't seen, one your offering enables. Covers Chapter 3's value-selling framework, including The Serendipity Walk, ecosystem selling and the Pre-Qualification Filter.
Jessica Watts & Brendan Moore · 30 September 2026
57:26
Episode 4: Storytelling
Why a long deck about your own company loses the room, and how to tell a story set in the client's world instead. Chapter 4 shows how to turn a Point-of-View into a story the client can see themselves in and help shape.
Jessica Watts & Brendan Moore · 1 October 2026
50:51
Episode 5: Why KPIs Do Not Sell
How to achieve customer centricity with gamification
Jessica Watts & Brendan Moore · 29 September 2026
53:51
Episode 6: Why 17% of Sellers Bring In 81% of Revenue
Why a small group of sellers produces most of the revenue, and why the difference comes down to practices, not talent. Covers why self-ratings and manager ratings both mislead, and how the gap between them becomes the coaching agenda.
Jessica Watts & Brendan Moore · 1 October 2026
57:29
Episode 7: Becoming a Sales Innovator
The final episode brings the book's six dimensions together into one operating model for value selling. It shows how sellers uncover growth their clients have not yet seen, enabled by their own offering, and move from transactional vendor to strategic partner.
Jessica Watts & Brendan Moore · 1 October 2026
42:37
Hosts
Jessica Watts
Jessica is one of the podcast's two AI hosts. She asks the questions a sales leader would put to the book, including where the evidence runs out.
Brendan Moore
Brendan is the podcast's other AI host. He takes each idea into a real sales situation and talks through what a seller would do with it.