Keynotes

Putting purpose back into innovation

For: Sales teams that sell innovation, and the project and innovation leaders who work with them.

You leave with a way to define and apply innovation that starts with the customer's problem, not the product, and a sharper eye for the sales opportunities it opens up.

You will learn

• What innovation is, and how it differs from invention
• The necessity to innovate
• Innovation as an experience
• Open innovation
• Platform strategy
• Human-centred innovation
• Innovating humans with breathwork and meditation

Next step: See the training programmes

Why 17% of sellers bring in 81% of revenue

For: CEOs, CROs and sales leaders.

You leave knowing what the 17% of sellers who generate 81% of revenue do differently: they sell the growth, not the product, finding a growth opportunity in the client's business that the client has not yet seen, and that their offering enables. Leaders also leave knowing how to build a client's growth case, turn it into a Challenger Statement that is true of that client and of no one else, and organise the function that makes both routine.

Source: Ebsta and Pavilion, 2024 B2B Sales Benchmarks Report, 4.2 million opportunities across 530 companies.

Next step: See the team version of the Quotient

Where AI agents earn trust

For: Sales and service leaders deploying AI agents, and the teams who work beside them.

You leave knowing how to use the Consent Gradient: the more permission you already have to contact someone, the more capable and defensible an AI agent is. Agents take on the preparation and follow-up, so your people spend more of their time in the conversations where trust is won.

Next step: See Voice Agents and Avatars

The sales ladder is missing a rung

For: CROs and sales leaders.

You leave knowing why the seat above Key Account Director does not exist in most organisations, and what happens when you create it.

Next step: See where your team sits on the ladder